HERITAGE RACE IN THE CITY



Above: The slogan and logo of Nike,
RUN FREE JOZI.



  

Above: View of the 10,000 runners who
participated in RUN FREE JOZI CAMPAIGN.
Johannesburg CBD,Johaanesburg,South Africa.



Newtown,Johannesburg hosts variuos activities based on heritage,culture,diversity and many initiated campaigns and sharing further experience about Newtown Johannesburg with I would gladly like to share one campagin that took place on 21st March 2012 in the evening.....

I was really impressed and proud to learn that Nike took part in celebrating Heritage and Freedom in the City,as I heard and saw the race and loud from my bedroom window with the 10,000 people who participated in the campaign they ran called; The Nike Run Free, Run Jozi campaign. Runners taking back to the street of Johannesburg,the race started at the iconic Nelson Mandela Bridge and concluded at Newtown’s Mary Fitzgerald Square.  On route, participants passed landmarks such as Luthuli House, City Hall, The Carlton Centre, Ellis Park, Ponte, Constitution Hill and The Market Theatre.  As it began at 7pm, one of the major attractions of the event was that it all happened at night- a time usually associated with quiet streets in downtown Joburg. Often spoken in same breath as economic decline and rises in the crime rate, the city of Johannesburg is, in fact, a remarkable, bustlingand attractive place and, on March 21^st, it saw one-of-a-kind interaction between the city and its nocturnal, fitness-conscious residents.

People watched the fireworks in delight from the high rise building of Sunshine Studios, on the corner of Henri and Smit streets in Braamfontein and some headed down into the city to watch the events unfold which has been a memorable experience in its own right. 

Organisers announced that the race would be the first of its kind in Africa.

Among those witnessing the launch were the members of the mayoral committee for community development, Chris Vondo, and for health and human development, Nonceaba Molwele, the City’s director of networks and stakeholder relations, Jabu Nkosi, and other City officials.

It ended at Mary Fitzgerald Square in Newtown, where there was a celebratory chill-out zone. Runners and their supporters were able to relax and zone, and there was be plenty of music and other forms of entertainment, says the organisers.



Above: slogan and logo of Run Free Run Jozi.
The Nike takkie symbolises the incorporation of
Sporting culture and Global diversity.





Above: The runners were encouraged to "Take back the streets."
photo from DAILYMAVERICK