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Above: The slogan and logo of Nike, RUN FREE JOZI. |
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Above: View of the 10,000 runners who participated in RUN FREE JOZI CAMPAIGN. Johannesburg CBD,Johaanesburg,South Africa. |
Newtown,Johannesburg hosts variuos activities based on heritage,culture,diversity and many initiated campaigns and sharing further experience about Newtown Johannesburg with I would gladly like to share one campagin that took place on 21st March 2012 in the evening.....
I was really impressed and proud to learn that Nike took part in celebrating Heritage and Freedom in the City,as I heard and saw the race and loud from my bedroom window with the 10,000 people who participated in the campaign they ran called; The Nike Run Free, Run Jozi campaign. Runners taking back to the street of Johannesburg,the race started at the iconic Nelson Mandela Bridge and concluded at Newtown’s Mary Fitzgerald Square. On route, participants passed landmarks such as Luthuli House, City Hall, The Carlton Centre, Ellis Park, Ponte, Constitution Hill and The Market Theatre. As it began at 7pm, one of the major attractions of the event was that it all happened at night- a time usually associated with quiet streets in downtown Joburg. Often spoken in same breath as economic decline and rises in the crime rate, the city of Johannesburg is, in fact, a remarkable, bustlingand attractive place and, on March 21st, it saw one-of-a-kind interaction between the city and its nocturnal, fitness-conscious residents.![]() |
Above: slogan and logo of Run Free Run Jozi. The Nike takkie symbolises the incorporation of Sporting culture and Global diversity. |
Above: The runners were encouraged to "Take back the streets." photo from DAILYMAVERICK |